Trending

Introduction In early 2025, TikTok quietly rolled out a major algorithm update—and it’s changing how influencers grow, post, and monetize their content. From engagement drops to viral plateaus, creators across the globe are scrambling to adjust. The new “TikTok 2.0 algorithm” focuses more on watch time, authentic engagement, and originality—while suppressing repetitive content and “copy-paste”…

Introduction In June 2025, a surprising lawsuit shook the influencer world: multiple TikTok influencers were sued for copyright infringement—and the lawsuits are directly tied to Amazon’s influencer program. The case, now dubbed the “Amazon influencer copyright lawsuit,” targets creators who unknowingly violated copyright laws by promoting and reselling content that wasn’t theirs. What started as…

Introduction In May 2025, a viral TikTok by creator @MartiniFeeny ignited an unexpected firestorm: “Why are all NYC influencers… the same?” In just under 60 seconds, this video sparked millions of views and an intense debate about diversity, aesthetics, and influencer culture. The comment sections exploded. Articles were written. Creators clapped back. And the phrase…