Did the TikTok Algorithm Really Penalize These Influencers? [2025 Breakdown]

Did the TikTok Algorithm Really Penalize These Influencers? [2025 Breakdown]

Introduction In mid-2025, rumors exploded across social media that TikTok had quietly penalized dozens of influencers—reducing their reach, visibility, and engagement. Affected creators claimed their videos were shadowbanned, their content was hidden from the For You Page (FYP), and brand deals started drying up. But what really happened? Was it just a change in TikTok’s…

NYC Influencers Boring Debate

NYC Influencers Boring Debate Why Explained: The Trend, The Truth & What It Means for Social Media

Introduction In May 2025, TikTok exploded with one hot take: “NYC influencers are boring now.” This statement, made by TikToker @MartiniFeeny, kicked off a fierce online discussion that quickly turned into one of the most engaging influencer culture debates of the year. Millions of viewers chimed in, calling out repetitive content, class privilege, and lack…